With over 12 years of industry experience, I help Companies evolve their design to improve user experience and increase revenue.
I'm passionate about using my skills to create products that people love to use. In my previous role at Amazon Business, I led the design of a new user interface that resulted in a 20% increase in user satisfaction. I also increased the conversion rate for a website by 15% by redesigning the user flow. I'm proficient in a variety of design tools, including Figma, Adobe Creative Suite (Illustrator, Photoshop, Indesign, After Effects, Premier, XD). I'm also experienced in user research, competitive analysis, and prototyping. I'm a highly motivated and results-oriented designer with a proven track record of success. I'm confident that I can use my skills and experience to make a significant contribution to your team.
As the Lead UX/UI Designer at Black Spectacles and Spectacular, I took charge of the redesign of www.Spectacular.design, a specialized Professional Networking platform catering to architects. My primary mission was to evolve it into a central hub where architects could seamlessly connect, collaborate, and flourish in their careers. By conducting extensive user research, including interviews and surveys, I gained deep insights into architects' digital networking needs and aspirations. Leveraging this understanding, I guided the design process to create an interface that not only met but exceeded user expectations.
Key achievements in this role include:
• Revamped Spectacular platform, surpassing expectations and achieving the overarching business goal of providing architects with a robust ecosystem for connectivity and growth.
• Enabled architects to effortlessly connect with peers, showcase projects, engage in meaningful discussions, explore job opportunities, and participate in architecture contests.
• Collaborated closely with cross-functional teams, including developers, product managers, and stakeholders, ensuring successful execution of the redesign.
• Prioritized user experience by incorporating intuitive navigation, aesthetically pleasing visuals, and seamless interactions, enhancing user engagement and satisfaction.
• Played a pivotal role in shaping the future of architectural networking, empowering professionals to forge meaningful connections, showcase their work, and unlock new opportunities within the industry.
As a UX/UI designer, I contributed to a B2B SaaS platform that aggregates a vast collection of peer-reviewed research publications, patents, funders, grants, organizations, and scholarly experts' profiles. This platform aimed to provide clients with valuable R&D insights.
Key achievements in this role include:
• Collaborating closely with the director, I iterated upon initial prototypes and incorporated new designs based on feedback. This led to securing pre-seed funding of $500k and positioned the company for a valuation of $1 million.
• Developed a comprehensive design system, minimum viable product (MVP), executed a website redesign, and designed of the web product dashboard.
• Engaged directly with the Director, CTO, CEO, and Developers to contribute to feature additions, iterate on existing designs, and provide guidance and feedback on both product development and the design process.
Created a highly accessible User Experience and Visual Design for five Hines' Luxury apartments websites, allowing the company to optimize their occupancy, reaching their goal within two weeks of launching. Established the Visual Design using Adobe XD for the Mokas Cafe Mobile Ordering app, improving user experience when placing, paying for, and picking up orders. Designed approximately 45 websites between 2020-2022, enabling the agency to consolidate the website services. Methods used: User research, wireframe, and high fidelity prototype.
Notable Project:
Mokas Cafe App Visual Design and Website User Interface Design
• Led in the App Visual Design and the Website Design for Mokas Cafe as part of the On Advertising Campaign to boost the brand position in the market.
• Created the wireframe design layout, the visual design, mockups, and the high fidelity web prototype.
• Technologies used: Adobe XD, Adobe Photoshop.
Designed the Amazon Alexa-Auto Campaign that included a website design, motion graphic videos, and digital ads explaining the advantages of using Alexa in a vehicle. Tools used: Sketch and After Effects. Led the design campaign for Amazon Business to enhance brand awareness in Germany and the UK, helping reach the Customer Registration goals in just 30 days through visual web design and print advertising.
Notable Project:
Amazon Alexa-Auto Website
• Led the Website Design for Amazon Alexa to promote the features and benefits of using Alexa-Auto.
• Created the wireframe design layout and the illustrations of the website.
• Technologies used: Adobe Illustrator, Sketch.
Prioritizing the needs and experiences of users throughout the design process, ensuring that design decisions are driven by empathy and understanding of user perspectives.
Cultivating a deep understanding of users' emotions, motivations, and challenges to create solutions that resonate with them and address their needs effectively.
Valuing collaboration and teamwork, working closely with cross-functional teams, stakeholders, and users to align design solutions with business goals and user requirements.
Check out more of my work on my Behance page.
